Betasoft’s new UAE office in Dubai
Finally, after more than a year of trying to set up an operation in the Middle East, we have finally launched in the the UAE (Dubai), from where we’ll hope we can expand sales into the entire GCC and also the wider MENA region. I had started in October 2016 with a ‘freelance’ representative, but that proved a mistake. So I decided to register a company in the UAE, which is the hard bit. There are options and legal advice was conflicting. I eventually chose to form an onshore limited liability company and that was completed in April 2017. Job offers went out to a sales and a technical resource and you’d think that’d be it. Five months later and still no one had started. The intricacies of culture and also employment law in the UAE are another subject to elaborate on, but not here. During my September visit I started the process again and on Sunday the 22nd October Zubair Makhdoomi started work in our Dubai office. We were assisted in our search (again) by Red The Consultancy recruitment consultancy. They are Glasgow-based but did a brilliant job in finding top candidates in the region.
The office is located in Business Bay, Bay Square #1, Downtown Dubai.
More to come…
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